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Elevating the priority of good vision to unlock human potential


At the Vision Impact Institute, we believe good vision is a basic human right – one that goes far beyond a person’s ability to see clearly. Advocacy brings voices together, and our advocacy efforts directly contribute to achieving many of the UN Sustainable Development Goals (SDGs), a universal call to action to create a better world by 2030. 

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We believe strongly in the power of good vision to positively impact children's learning, give women and girls an equal chance at success, create safer roads for all and increase worker productivity. This belief drives our advocacy work.

Advocacy brings many voices together and helps us make the case for good vision. This eight-section toolkit provides resources to help you learn the fundamentals of advocacy, use credible evidence to make your case, build strategic relationships, and turn awareness into action.

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Studies show that one in three children around the world has a vision problem that could hinder learning. Addressing vision problems in children is particularly important because poor vision can – and does – lead to lack of concentration in the classroom, poor academic performance, and behavioral problems.


Children are our tomorrow, and it is our responsibility today to defend their right to good vision, to invest in their futures and the futures of healthy societies.



According to the World Health Organization (WHO), road traffic accidents are the number one killer of young people ages 15 to 29. They will be the 8th leading cause of death by the year 2030, and road traffic accidents are expected to continue rising. Good vision is crucial to safe mobility, as 90% of the information people need to drive passes through their eyes.


The United Nations recently declared the years 2021-2030 as the new Decade of Action for Road Safety. For the first time, the declaration includes a call to ensure that road users throughout the world have good vision. In order to build momentum around this development issue, we must continue finding new paths into the road safety discussion.



Recent evidence shows that by the year 2050, more than half the world's population will suffer from nearsightedness – or myopia. Myopia is a major challenge that puts a growing burden on public health services. According to the World Health Organization (WHO), people with high myopia have an increased risk of developing severe ocular diseases, which may lead to blindness.


Evidence-based advocacy leads to informed public health policies. Such policies would prevent and reduce myopia progression and benefit both the individual and the broader society.