ADVOCACY
TOOLKIT
ADVOCACY
A platform to encourage learners, engage changemakers and empower leaders and other officials to make the case for good vision.

ADVOCACY STARTS HERE
At the Vision Impact Institute, we believe that good vision is a basic human right – one that exceeds a person’s ability to see clearly. That’s merely the start. Good vision gives people a greater ability to reach beyond their potential and positively impact their world.
We believe strongly in the power of a pair of eyeglasses to break down social barriers, empower better student achievement, breakthrough cultural gender barriers, and ultimately foster stronger global economies. This belief drives the advocacy work that we do in countries all around the world.
Advocacy brings many voices together and helps us make the case for good vision. This toolkit provides resources to help you learn the fundamentals of advocacy, use credible evidence to make your case, build strategic relationships, and turn awareness into action.
ADVOCACY TOOLKIT
Successful advocacy is a mix of art and science. Here you’ll find reliable, targeted, and measured approaches to behavior and policy change. They can help you develop smart strategies and actionable plans that build momentum with those who can initiate change.
Sometimes it really is not what you know but who you know. These tools will help you identify and analyze the critical relationships that you need to build stronger partnerships and initiatives.
Choosing the right method for your organization depends upon several variables. Understand the various advocacy approaches, as well as the basics for policy change, grassroots advocacy and lobbying.
Awareness creates knowledge, and knowledge is power. Good vision for all requires the power to act. These resources can help you uncover the best ways to make your voice heard and compel global and local audiences to act and impact poor vision.
If you don’t know where you’re going, any road will get you there. Defining why and how you advocate for an issue makes your journey that much easier to navigate.
When it comes to driving meaningful change for good vision, strong research and evidence are needed to make the case for change. Learn how global and local evidence can ground your advocacy efforts.
Many of our partners have done great work prioritizing good vision. See their tools and learn their methods here.