The FIA and Essilor Partnership to Promote Road Safety Receives Endorsement from World Council of Optometry and Vision Impact Institute
The FIA and Essilor partnership to promote road safety receives endorsement from World Council of Optometry and Vision Impact Institute
Poor vision recognised as a major risk factor for road safety
80% of all vision impairments can be prevented
A recent study shows drivers in India with unacceptable vision test results were found to have an 81% crash involvement rate – this is 30% higher than in drivers with good vision*
3-year partnership between Essilor and the FIA to increase awareness and highlight the importance of regular eye check for safe driving
Hyderabad, India – 11 September, 2017 – Today at the 2nd World Congress of Optometry, Essilor and The Fédération Internationale de l’Automobile (FIA), announced to the optical industry their commitment to promoting the role of vision in road safety. This partnership received the distinct endorsement of the World Council of Optometry and the Vision Impact Institute. The partnership was applauded for its efforts to promote vision as a key pillar of road safety on a global scale through wide awareness-building campaigns.
“For years, vision has taken a back seat on the road safety agenda – in fact, we have seen it virtually disappear from the global discussion,” said Dr. Uduak Udom, President, World Council of Optometry. “As optometrists, we know that road safety begins with good vision, and I am pleased to place the WCO collective stamp of approval on this partnership and the work it will accomplish to prioritize the role of vision in driving over the coming years.”
According to the World Health Organization, every year1.25 million people are killed in road crashes around the world and 50 million more are left seriously injured. Road safety begins with good vision, which is the most important sense to take decisions on the road. But public awareness is low and access to quality eyeglasses remains limited in many regions of the world. In addition, many drivers are not aware of the need to protect their vision from glare in sunny conditions or when driving at night.
Jayanth Bhuvagharan, Chief Mission Officer, Essilor stated: “Through this partnership, Essilor and the FIA are combining two objectives into one common ambition for the greater good: ensuring safe mobility across the world by improving people’s sight. The purpose of the 3-year partnership is to fight the lack of awareness on this global health issue and highlight the importance of regular eye checks for safe driving.” He continued: “Through the call to action, ‘Check your vision’ we aim to encourage people to visit an eye care practitioner for regular eye checks. We are delighted to have the support of the optical industry’s governing body, World Council of Optometry and the Vision Impact Institute for this partnership and important cause.
“Check your vision”, a vital New Golden Rule
The recent announcement by the FIA on the 8th May of a New Golden Rule, “Check your vision”, also represents a major step in raising awareness on poor vision as a major public health issue. It will add on to the FIA’s existing Golden Rules for road safety on other key risk factors such as speed, alcohol, seatbelt…(e.g. “Obey the speed limit”, “Never drink and drive”, “Buckle up”, etc.).
Essilor will endorse road safety by providing messages, data and analysis to support FIA’s communications on the crucial role of vision in the fight against road death. It will also further reinforce its products range based on the drivers’ specific needs (e.g. Varilux X SeriesTM, EssiDriveTM). Additionally, Essilor will continue to leverage innovation as a way to better correct and protect the vision of the “vulnerable road users” (pedestrians, cyclists, etc.).
Kristan Gross, Global Executive Director, Vision Impact Institute, welcomed news of the partnership: “Since its inception, the Vision Impact Institute has worked to raise the priority of healthy vision for drivers as one of four key areas of focus. Our efforts to create change in this area, both globally and specifically in India, include building awareness through research on the role of healthy vision in driving. We are delighted to work alongside the industry as it comes together to advocate for road safety.”
*Current Science. Assessment of Driver Vision Functions in Relation to Their Crash Involvement in India. Volume 110. Number 6. 2016.
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ABOUT THE FIA
The Fédération Internationale de l'Automobile (FIA) is the governing body for world motor sport and the federation of the world’s leading mobility organisations.
Founded in 1904, with headquarters in Paris and Geneva, the FIA is a non-profit organisation. It brings together 245 Mobility and Sport Clubs from 144 countries on five continents. Its Member Clubs represent over 80 million road users and their families.
The FIA promotes safe, sustainable and accessible mobility for all road users around the world.
ABOUT ESSILOR INTERNATIONAL
The world's leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, EyezenTM, Xperio® ,Foster Grant® ,BolonTM and Costa®.It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of more than €7.1 billion in 2016 and employs 64,000 people worldwide. It markets its products in more than 100 countries and has 33 plants, 490 prescription laboratories and edging facilities, as well as 5 research and development centers around the world (as of December 31, 2016).
For more information, please visit www.essilor.com.
The Essilor share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices. Codes and symbols: ISIN: FR0000121667; Reuters: ESSI.PA; Bloomberg: EI:FP.