The Vision Impact Institute and The Cooper Institute recently announced a collaboration that will raise awareness of the importance of good vision for children and physical fitness through The Cooper Institute’s FitnessGram® program. Designed to improve the health for the “whole child”, the partnership is generously funded by a grant from The Rosewood Foundation.
Working together, The Cooper Institute will share the Vision Impact Institute’s vision-related information through digital communications and other customer-facing channels to create awareness about the problem of poor vision in children. In the US alone, more than 174,000 preschoolers struggle to see due to untreated vision problems. This number is expected to increase by 26 percent by 2060.
“We see this partnership as a natural connection between the two organizations and are grateful to The Rosewood Foundation for the opportunity to add this new component to our work,” says Amy Johnson, Chief Development Officer of The Cooper Institute. “Our research proves that physically fit kids perform better in school. And the Vision Impact Institute research provides evidence of the same success for children who can see well in the classroom.”
Kristan Gross, Global Executive Director of the Vision Impact Institute agrees. “Children with poor vision are at a major disadvantage in school because experts agree 80 percent of all learning occurs visually. Today, eyeglasses could correct the poor vision of 239 million children around the world,” she says. “It makes sense to give our kids all the tools they need to be successful, and vision and fitness are two that can give children a solid foundation from the outset. With many kids returning to school, now is the perfect time to create this focus, and we are excited to see how this partnership can make a difference.”